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Group strategy
Our strategy is driven by Our Business Philosophy. This ensures that all strategic decisions are aligned and that the Group remains true to its DNA.
The Business Philosophy is therefore core in determining the Group's strategic objectives, which are delivered through strategies developed and executed within Truworths and Office. Short and medium-term action plans and projects are implemented each year to deliver on the strategies.
These strategies also inform the financial and operational targets for the Group's short and long-term incentive schemes, ensuring that executive reward is aligned with shareholder value creation.
STRATEGIC OBJECTIVES TO DELIVER ON OUR VISION | |||||||
Time horizon |
Short term One to three years |
Medium term Three to five years |
Longer term Five to seven years |
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DELIVERING ON OUR VISION | STRATEGIC OBJECTIVES | ||||||
For our shareholders… | Deliver significant shareholder value over time through share price appreciation, dividends and share buy-backs through efficient financial and capital management to ensure long-term growth. | ||||||
For our customers… | Maintain Truworths' aspirational better-end fashion positioning through a mass-market offering of mainly exclusive fashion brands. | ||||||
Offer Office customers the latest shoe and sneaker styles from leading global brands, complemented by own-brand fashion footwear. | |||||||
Offer customers access to aspirational merchandise through responsible credit granting (Truworths only) and multiple payment options (Truworths and Office). | |||||||
Optimise supply chain efficiency to reduce fashion risk and improve our ability to distribute merchandise. | |||||||
Create an enticing and modern store environment by developing new store concepts and upgrading retail stores. | |||||||
Create a market-leading omni-channel experience by enhancing our digital capability and creating a seamless in-store and online offering. | |||||||
For our employees... | Attract, develop and retain talent while celebrating and rewarding successful performance. | ||||||
STRATEGIC ENABLERS | |||||||
Sound financial,
information
and operating
systems
Strong
governance
culture and
practices
Robust balance
sheet and cash
generation
Motivated and
engaged people
Active
stakeholder
engagement
Responsible
citizenship
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LONGER-TERM STRATEGY
We have a long-term mindset. The business has therefore been positioned for the longer term, and we are confident that the factors that currently differentiate the Group will continue to be relevant well into the future.
Our Business Philosophy is constantly reviewed in the context of the ever-evolving operating environment, and adjusted to ensure our business remains relevant and capable of delivering on our Vision for our stakeholders.
Time horizon |
Short term One to three years |
Medium term Three to five years |
Longer term Five to seven years |
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LONGER-TERM STRATEGIC OBJECTIVES | DRIVERS OF LONGER-TERM GROWTH STRATEGY | ||||||
Maintain aspirational appeal to the emerging and established middle‑class market who aspire to be fashionable and to wear higher‑quality merchandise that makes them look good and feel attractive. |
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Continue enhancing stores with the focus on the Emporium concept and developing new store concepts. Invest in omni‑channel initiatives and online channels to create a seamless customer experience. Grow brand equity to build trust and increased customer satisfaction and loyalty. |
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Adapt and respond to changing consumer shopping behaviour and patterns to remain at the forefront of innovation and technology. |
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Continue to utilise customer accounts as the primary driver and enabler of sales to Truworths' mainstream middle‑income customer. |
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Pursue an active capital management strategy to maximise returns to shareholders through a combination of share price appreciation, dividend payments and share buy‑backs. |
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Maintain focus on organic growth, supported by bolt‑on acquisitions in new and strategic categories where the Group is under‑represented. Evaluate acquisition opportunities in South Africa and internationally to complement the organic growth strategy. |
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